Record $9.8 Billion Spent Online on Black Friday

Black Friday online sales hit a record high of $9.8 billion, reflecting consumers' strategic shopping habits.

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  • Black Friday generated $9.8 billion in U.S. online sales, up 7.5% from a year ago.

  • Top-selling categories included electronics, toys, and gaming.

  • Spending likely to taper off after Cyber Monday.

Black Friday e-commerce spending in the U.S. reached a record $9.8 billion, up 7.5% from last year. This reflects consumers' willingness to take advantage of big deal days and compare discounts online.

The best-selling categories on Black Friday were electronics, toys, and gaming, while home-repair tools underperformed. The increase in spending reflects a consumer more willing to spend than in previous years.

Despite the strong spending on Black Friday and expected gains on Cyber Monday, sales are likely to taper off as discounts decrease. Consumers' behavior is expected to be influenced by the availability of deals, with the holiday season's growth surges primarily in November and Thanksgiving week.

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